UCA.3 :: SWOT analysis

After a great deal of information we started to do the SWOT analysis.

Strengths:
-Strong Arts University with very promising potential of growing.
-A cutting edge university with very competitive studying experience.
-High rates of student satisfaction from studying and working experience.

Weaknesses:
-Weak brand image since it changes faster than the target needs to absorb the new identity.
-Which however is not communicated through the brand identity thus the target is not attracted easily.
-Low rates of satisfaction from what the current brand identity and website communicate.

Opportunities:
-UCA image is not yet established in people’s mind thus there is still a room for optimization and experimentation.
-UCA is the only university that has “creative” in its title yet one of the few that doesn’t communicate it.
- The Marketing and Design departments are very cooperative and eager to optimize UCA’s brand identity.

Threats:
-The brand identity has already changed too many times in the past.
-Every type of connection to our main competitor (LCC) must be avoided due to close competition.
-Using 3 weeks to re-branding a university does not provide the appropriate time for testing and asking people’s opinions.