3.03.2011

EMOTIONAL TYPOGRAPHY.2 :: expressing emotions through typography

With respect to typography, the words collected above at first were seen as contents put in the frame, which was according to the outline of the human body posted with emotional reactions. Thus, the words and contents were limited by the frame, which made the meaning of the words ambiguous and meant the project was represented by the image instead of the typeface.



As Joshua Porter says: “ The highest accolade we can bestow on a designer is not that it is beautiful, as we do in Art, but it is well-used. ”, which reminded me when choosing the typeface: Helvetica is the simplest and cleanest typeface. It avoids the interruption and can be read clearly. The data collected will be allied to the numbers as hierarchies. And the application of the colors on words will be represented by the same color but in different scales that differ according to the number of people. If most people choose a specific word, then it will be shown in big size. On the contrary, if a small number of people choose specific words, they will be represented by small size.

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